Rem Koolhaas' writings for Wired Magazine in the 1990's marked an important moment for the crossover of architecture's agenda...and landscape is still waiting and ripe for a similar opportunity. The profession needs a good translator to get take landscape objectives and present them for a wider audience. Not so much because clients in a traditional sense will spring from the wider audience, but more because the values and appreciation now isolated with professionals needs to be shared before design opportunities in the public realm are to expand.
I propose a media venue analogous to Wired for landscape's coming out: National Geographic. Though certainly not as hot as Wired in the 90's, landscape's burden of proof comes with a slightly different time frame. The topics of nature - and its audience and its assumptions - span eras and eons. If the National Geographic readers can begin appreciate landscape architecture's emerging interest in infrastructure, pattern, and color, then that would be something.
Above, a Topotek courtyard (Innenhof Unter den Linden, 2005) on the iconic yellow cover.
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